Mobility is in transition. Young and urban people in particular are increasingly demanding more flexible mobility services and options, rejecting the idea of fixed timetables, stations, and subscriptions. Shared, on-demand, micro- and multimodal mobility is on the rise. New mobility operators enter the scene, disrupting the industry with new forms of mobility and business models. And traditional public transport operators are trying to find the right balance between providing a public service for all and operating economically and efficiently.
Both old and new mobility service providers are facing the challenge of finding their place in existing and future transport systems. Advanced traffic models and simulations can help them create a viable and successful business model and to develop the right strategies.